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How to make phone numbers work harder for you


Set aside what you’ve learned about phone numbers over the years – the latest technology means it’s probably out of date.


Phone numbers are cheap to acquire and very flexible, which means they have the potential to make you lots of money – if you use them correctly. Our examples will explain how:

Website and marketing tracking: Add a unique number to every ad you run across any platform, and you’ll be able to see which channel brings the most business. That’ll highlight where you need to focus your marketing spend to ensure no investment is wasted.


Be local: Familiar geographic phone numbers are no longer tied to particular towns and cities. A driving school could have instructors in half a dozen towns, all with what appear to be their own ‘local’ numbers, but all of which ring in his office hundreds of miles away.

Result: National business that looks as though it’s being run just around the corner.


Direct dialling: Probably the most common use of additional numbers. Regular callers are able to reach the member of staff they need, simultaneously adding a personal touch and a ‘big business’ feel to your operation.


Segmented calling: Give different numbers to different departments to speed the call flow, get clients to the right people faster, avoid giving the ‘engaged’ tone and share the workload with all departments picking up calls for each other if one of them is busy.


Subsidiary companies: When you grow to such an extent that you need to establish a subsidiary company, it can have a dedicated phone number – but still be answered by your main switchboard. Incoming calls will clearly belong to one or other company, and can be answered accordingly to maintain brand identity.


Explanation of UK Numbers (Download PDF)